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Traffic. It's what we all are striving for. Every
webmaster designs their site with visions of people flocking to it.
Unfortunately it takes a little more work than submitting your link to
Google and Yahoo.
First of all, patience is the name of the game. Too many people give up
too soon. It takes time and you have to be willing to keep on plugging
along even though your traffic that day was 5 people. If you don't have
patience, you probably will give up before you achieve any kind of
success.
Another important thing is content. You need content for your visitors and
the search engines to take you seriously. Use your meta tags and content
to let everyone (and the search engines) know what your site is about.
And now to the heart of this article. Exchanging links is the job you will
probably spend the most time doing. The more quality, relevant links you
have going to your website, the better the search engines will like you,
which increases your chances of coming up higher in searches. So what is
the easiest way to find relevant websites to exchange links with?
Find a web
tool that pulls up backlinks. Type in the URL of your competition. You
will find out who is linking to them and have a list of prospects for
relevant links to your website!
When approaching prospects for link exchanges, always be courteous. It is
a good idea to place a link to their website first and mention this to
them in your email. Don't place their link on a page that has a hundred
other links on it and all on different subjects. Definitely don't use a
links page that is full of banners. Your links pages should be well
organized and categorized with a limited number of links on each page
(preferably 25 or less). Target websites whose content is similar to yours
as relevant links are more valuable for you and the person you wish to
exchange links with.
While building up relevant links can be time consuming and monotonous, the
pay off is worth it. More traffic.
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